TIN #046 - How To Unleash the Power of In-Person Networking
Lessons from Denver's LinkedIn Creators Meetup
Good Morning my fellow Introverted Networkers!
Last Wednesday was such an exciting evening for me.
I’m looking forward to sharing why in today’s newsletter.
This issue takes about 5 minutes to read.
I had the opportunity to meet some of the biggest creators on LinkedIn last Wednesday night.
These individuals have hundreds of thousands of followers and are incredibly influential in the LinkedIn community.
It was a fortunate coincidence there was a meetup specifically for LinkedIn creators in Denver hosted by Travis Lachner. When I heard about it, I knew I had to attend.
I don't actively seek out in-person networking events, but this one felt different. I had a strong feeling that there would be people I genuinely wanted to meet and engage with at this event.
I even got to wear my networking shirt. If you want one, you can get it here.
Plus, it's crucial for us introverts to step out from behind our computer screens and connect with others in real life to grow deeper professional relationships.
I've discussed the importance of in-person conversations in TIN #003 - What To Say In A Networking Conversation and TIN #032 - How Networking Improves Your Mental Health.
While I often emphasize the importance of online communication, there comes a time when we must engage in face-to-face conversations.
So, let's explore the keys to making those conversations productive.
Preparing for the Conversation: Setting the Stage
Before diving into the conversation itself, it's essential to do some basic planning.
This may seem obvious, but when arranging a meeting—whether in person or over the phone—it's always helpful to make it as easy as possible for the other person.
Take the initiative and propose specific times or provide your availability.
Suggest potential locations, considering how close it will be to where the other person lives or works.
If it's a phone call, offer your number and let them know you'll be the one initiating the call.
By taking care of these logistics upfront, you make the interaction smoother and more enjoyable for both parties.
Don't simply say, "Let's meet," and expect the other person to handle all the details.
The easier you are to interact and work with, the more likely someone will be inclined to assist you or engage with you in the future.
I understand that this approach requires additional effort on your part, but trust me, it will pay off in the end.
Starting the Conversation: Show Genuine Interest
One question I often receive is how to kick-start the conversation and what to say in the beginning.
Well, here's the key: you want to enter these conversations by asking the other person about their favorite topic.
Now, you might wonder, "How on earth am I supposed to know their favorite topic? Do I need to conduct extensive research?"
The answer is “No!”
Everyone's favorite topic is themselves—the thing they know the most about.
So, consider how you can ask someone about themselves.
You can simply start by saying,
"Tell me something about yourself" or
"What's something interesting you've been working on this week?" or
"What are you looking forward to the most in the next month?"
These types of questions encourage people to open up and share about themselves.
Avoid generic questions like, "What do you do?" as they often lead to a resume-like response, which may not foster a great conversation.
Instead, aim for questions that spark curiosity and encourage the other person to dive deeper into their experiences.
Once they start talking, be an attentive listener.
Show genuine interest by paying attention and focusing on their words.
People love knowing that they are being heard and understood, so make sure to actively listen.
Curiosity and Going with the Flow
Allow the conversation to flow naturally. Curiosity and going with the flow are key components of a productive networking conversation.
Instead of trying to control the direction of the discussion, approach it with a curious mindset.
Be genuinely interested in the other person and show it through your questions and follow-up inquiries.
Embrace the unpredictability of the conversation and let it take its own course.
By doing so, you create an environment where both parties can freely express themselves and explore topics that resonate with them.
Preparing Your Part of the Conversation
When engaging in these conversations, it's essential to be prepared for the moment when the other person turns the spotlight on you and asks, "What do you do?"
I know, I just told you not to ask this question, but the person on the other side of your conversation probably doesn’t read this newsletter (unless you share it with them). So you need to be ready to answer it.
This is a question that many people struggle with, but with a little preparation, you can provide a compelling answer.
In TIN #045 - Why I Ignore CEOs and Celebrities I shared the formula for how to respond to this question, so I encourage you to check it out for a more detailed guide.
To review, craft a concise answer that highlights how you help a specific group of people achieve a certain goal.
Reflect on how you would answer this question right now and consider the stories you can share to illustrate your work.
During the LinkedIn creators meetup, I utilized this approach extensively.
When people asked me what I do, I confidently responded, "I teach introverts how to be better networkers."
I was prepared and ready, and this simple statement sparked further interest.
They followed up with questions like, "How do you do that?" and that's when I shared stories of how I've helped individuals in specific situations.
By being prepared and concise, I conveyed a clear message about who I am and what I do, leading to meaningful conversations and connections.
“How Can I Help You?”
As you engage in these conversations, be prepared for the question, "How can I help you?"
This is an opportunity to express your needs and interests, but it's important to approach it tactfully.
While it's perfectly acceptable to have a purpose for connecting with someone, don't lead with your request or make it the primary focus.
Instead, maintain a giving mindset throughout the conversation. Focus on what you can do to help the other person first.
But, if an appropriate moment arises, you can mention your areas of interest and express openness to connecting with individuals who share similar passions or expertise.
For example, you could say, "I'm quite interested in [topic]. If you happen to come across someone who is knowledgeable in that area or would be a valuable connection for me, I'd love to be introduced."
By sharing your interests in a genuine and non-imposing manner, you create an opportunity for the other person to offer their assistance or recommendations.
However, remember that not every conversation needs to lead to a direct ask.
Focus on building relationships and establishing a foundation of trust first.
If you don't immediately think of something specific during the conversation, you can always follow up afterward with any ideas or insights that come to mind.
Wrapping It Up
It's crucial to approach networking conversations as organic interactions rather than rigidly scripted exchanges.
With a little thought and preparation, you can have productive conversations that establish connections and foster deeper professional relationships over time.
Remember, networking doesn't have to be uncomfortable or forced.
It's about creating meaningful connections through genuine curiosity, active listening, and thoughtful engagement.
So, the next time you find yourself in a networking situation, seize the opportunity, be prepared, but let the conversation flow naturally.
You never know what incredible connections and opportunities may await you.