TIN #076 - Layoff Looming? Actionable Networking Tips for Job Security
TIN #076 - Layoff Looming? Actionable Networking Tips for Job Security
Introvert's Guide to Building a Safety Net Before Layoffs
Hello Introverted Networkers,
This week, we're tackling a tough but important topic: the threat of layoffs.
With many of us feeling uncertain in the current job market, it's crucial to be proactive.
You can take control of your career with some practical strategies which will empower you to get ahead on your networking so you aren’t worried about getting laid off.
This issue takes about 4 minutes to read.
But Before We Get Started…
Each week, I post a new podcast with tips you’ll find in the weekly newsletter and bonus stories, wisdom, and motivation. The Introverted Networker podcast is like the weekly newsletter but with additional narration and thoughts from me. Be sure to listen to this week’s podcast and check out the previous episodes of the podcast as well.
The video version of the podcast is available on my YouTube channel.
Understanding the Layoff Landscape
Recent data, including a survey shared by The Random Recruiter on Twitter, reveals that 85% of workers fear layoffs this year, with 35% being highly concerned.
That doesn’t mean all of them will get laid off, but people can sense when layoffs are coming.
In fact, the week this issue is being published, Google, Amazon, Twitch, Black Rock and Nike have all been announcing layoffs this year, along with many others.
This alarming news underscores the need for preparedness.
Your Proactive Plan: Networking Now, Not Later
My personal experience with layoffs has taught me the importance of taking action today.
Networking shouldn’t be a 'later' task; it’s a 'now' activity.
As I often say, 'later' often turns into 'never'.
So, let’s get started.
Here are three things you can do today that will help you get prepared if the layoff comes your way:
1. Reconnect with Your Top Five Contacts
First, identify the first five people (outside your family) you'd inform if you were laid off today.
Then, over the next week, reach out to one of them each day.
Keep it simple: a message to check in and reconnect.
This isn’t about asking for favors; it’s about nurturing relationships.
2. Create and Utilize a Target Company List
Next, compile a list of 10-20 target companies.
These are companies you’d want learn more about - companies you would consider working at - if the opportunity presented itself.
I shared how to create this list in TIN #006 - Don't Give People Your Resume (Do This Instead)
Format your list professionally, like a resume, and use it as a guide for three key actions:
Follow these companies on LinkedIn to understand their culture and updates.
Connect with active employees from these organizations, engaging with their posts to build visibility.
As you reconnect with your first five contacts, share your target company list with them. Ask if they know anyone who works at one of these companies. If they do, ask if they can introduce you via email. This isn’t about immediate job seeking; it’s about laying groundwork for future opportunities.
3. Get Active On LinkedIn
Start spending more time on LinkedIn.
I talked about following and connecting with people from your target companies, but start engaging with other people’s posts, as well.
Leave great comments and the author and the other people in the comments will start to notice you.
If you aren’t sure how to leave great comments, check out David Hannan’s LinkedIn post on the RAQ method for commenting (be sure to follow him as well!)
Make sure your profile is up to date and complete. If you are starting to get noticed in other people’s comments, they will start looking at your profile.
As your confidence in commenting grows, start creating your own posts.
Start sharing your expertise. These posts will create more connections that can turn into opportunities before the layoff comes.
If you want to learn more about networking on LinkedIn, check out:
Learning from My Journey
In 2012, I faced my first layoff, and it took me three months to find a new role.
This experience was pivotal in shaping my networking approach. I continued to network over the next 5 years and found two new jobs in that time.
When I sensed another layoff coming in 2017, I was better prepared.
I had a vibrant professional network in place.
When the second layoff came, it took no time to activate my network in my job search.
By proactively networking, I turned a potential three-month job search into a three-week transition.
Conclusion: Cultivate Your Network Garden
Consider your network like a garden: it needs regular nurturing to flourish.
By taking these small yet significant steps now, you're not just preparing for potential layoffs, but also opening doors to future opportunities.
Before You Go…
Check out my guest podcast appearance on Jennifer McClure’s Impact Maker’s Podcast. Jennifer and I had a great conversation about networking for introverts.
Let's Connect Your journey is important to me. Share your progress, challenges, or success stories. Let's continue to grow together in the art of networking.
Until next time, keep connecting!
Greg - The Introverted Networker