TIN #129 - Struggling To Make Professional Connections? A Networking Group Might Be The Key To Getting Unstuck
The Ultimate Beginner’s Guide to Networking Groups
Hey there Introverted Networker!
Networking can feel like a daunting task, especially for introverts.
But what if you had a built-in group of like-minded professionals to connect with?
This week, we’re taking a look at networking groups:
What they are,
Their pros and cons, and
Whether they’re worth your time and money.
This issue takes about 5 minutes to read…
Before We Get Started:
My online course, “5 Steps To Grow Your Professional Network,” is FREE for all my newsletter subscribers. Learn the process I use everyday to grow my professional network.
Each week, I post a new podcast with tips you’ll find in the weekly newsletter and bonus stories, wisdom, and motivation. The Introverted Networker podcast is like the weekly newsletter but with additional narration and thoughts from me. Be sure to listen to this week’s podcast and check out the previous episodes of the podcast on Spotify and Apple Podcasts for more networking tips and insights.
The video version of the podcast is available on my YouTube channel.
What Are Networking Groups?
Networking groups are organized gatherings of professionals who come together to connect, share knowledge, and help each other grow.
Most groups require an application process and a membership fee.
These groups can take various forms:
Industry-Based Groups: Designed for professionals in the same field, like technology, finance, or manufacturing. These groups often host regular events with presentations and networking opportunities.
Function-Based Groups: Focused on roles like HR, sales, or executive leadership. Examples include CFO or CEO peer groups where members exchange strategies and commiserate over shared challenges.
Leads Groups: Local or community-based groups like BNI (Business Networking International). Members represent different professions and exchange referrals to generate business for one another.
Job Seeker Groups: Temporary groups that support members actively searching for jobs, offering a platform to share leads and advice.
My Personal Experience
For years, I avoided networking groups and built my connections independently.
I didn’t want to adhere to a schedule for my networking activity.
But since starting my business, I’ve joined a few groups and discovered the value of collaboration and shared opportunities.
Whether it’s Slack channels or in-person events, these groups have introduced me to valuable connections and insights I might not have found on my own.
The Pros of Networking Groups
Networking groups offer several benefits, particularly for those who struggle to network consistently on their own:
Built-In Opportunities: These groups create structured events, giving you a ready-made setting to connect with others who share your goals.
Time Management: For busy professionals, groups provide a specific time to focus on networking, making it easier to stay consistent.
Selective Access: Many groups are closed or invite-only, ensuring you’re connecting with peers relevant to your industry or role.
Consistency: Regular meetings help foster deeper relationships over time. Seeing the same people repeatedly builds trust and makes it easier to add value to your network.
Partnerships and Opportunities: Groups often serve as a hub for exchanging referrals, sharing opportunities, and even collaborating on projects.
The Cons of Networking Groups
While networking groups have their advantages, they’re not for everyone. Here are some potential downsides:
Cost: Membership fees can be a barrier for some, and not everyone can afford to join.
Selective Membership: Many groups require an introduction or referral to join, which can be challenging if you’re starting with a smaller network.
Limited Interactions: You’re often restricted to connecting only with group members. If you don’t mesh well with certain members, this can limit your experience.
Commitment: Paying for a group typically requires active participation, which can feel burdensome if the group doesn’t meet your expectations. Be sure the group is one you want to join before your commit your time and money to it.
Should You Join a Networking Group?
The decision depends on your goals and circumstances.
Networking groups are ideal for:
Busy professionals who need accountability to network consistently.
Those seeking a highly curated group of peers in their industry or role.
Individuals running a business who can benefit from leads or partnerships.
However, if cost or exclusivity is a barrier, remember that you can still network effectively on your own. The key is consistency.
Follow these steps:
Reconnect with Dormant Ties: Reach out to someone you haven’t spoken to in a while.
Engage Authentically: Have a real conversation, listen, and find ways to help them.
Make It Easy to Be Helped: Be clear about the introductions or opportunities you’re looking for.
Embed Networking in Your Routine: Commit to small, consistent actions each week.
How Do You Find A Networking Group?
This is a cart before the horse question.
I found the networking groups I’m a part of through people who were already in my network.
This seems like it defeats the purpose of the group. But, if you have a network, you have a better chance of finding a networking group.
Also, if someone in your network is part of the group already, they can recommend you as a member.
Start with the people who are already in your network and ask them if they know of any networking groups or are a part of any themselves.
If you’re new to an area or industry or can’t find any groups within your network, look for groups that have an online presence. Several people have recommended finding groups on LinkedIn.
They may or may not have a local presence in your city, but it’s a good place to start.
If anyone has suggestions, I’d love to hear them.
Final Thoughts
Networking groups are just one avenue to grow your professional network.
They’re not essential, but they can be powerful tools if they align with your needs and goals.
Whether you join a group or go solo, the principles of networking remain the same: connect authentically, provide value, and stay consistent.
Have questions about networking groups or networking in general?
Reply to this email or connect with me on LinkedIn.
Let’s keep growing together.
Remember, always be connecting!