TIN #121 - Why Networking Skills Beat Networking Tools Every Time
Proven Skills to Transform Your Networking Game
Have you ever bought a shiny new app, software, or website, thinking it would solve all your problems—only to struggle with it and see little improvement?
You're not alone.
The issue isn’t the tool itself; it’s the focus on tools over skills.
When it comes to networking, the same principle applies. Let’s break it down.
This issue takes about 4 minutes to read…
Before We Get Started:
My online course, “5 Steps To Grow Your Professional Network,” is FREE for all my newsletter subscribers. Learn the process I use everyday to grow my professional network.
Each week, I post a new podcast with tips you’ll find in the weekly newsletter and bonus stories, wisdom, and motivation. The Introverted Networker podcast is like the weekly newsletter but with additional narration and thoughts from me. Be sure to listen to this week’s podcast and check out the previous episodes of the podcast on Spotify and Apple Podcasts for more networking tips and insights.
The video version of the podcast is available on my YouTube channel.
The Temptation of Tools
In networking, there are plenty of tools available:
CRM systems to track contacts
Spreadsheets to organize outreach
Apps to manage follow-ups
These can help you stay organized, but they won’t make you a better networker.
If your focus is entirely on managing a list or perfecting your LinkedIn profile, you’ll miss the bigger picture: building real, meaningful connections.
Tools are helpful, but they’re just that—tools.
They can’t do the work for you.
Why Skills Matter More
The true game-changer in networking is skill-building. Skills like:
Reaching out: Knowing how to approach someone with authenticity.
Holding conversations: Learning to listen, share, and add value.
Building relationships: Creating mutual trust and respect.
Without these, even the best tool is ineffective.
Think of tools as amplifiers; they enhance your skills but can’t replace them.
Start with the Basics
Here’s a simple, actionable step to build your networking skills this week:
Reconnect with someone you already know.
This is low-risk and feels natural because you’re starting with an established connection.
These conversations are often enjoyable and can lead to further introductions and opportunities.
By practicing this skill, you’ll experience the benefits firsthand: meaningful interactions, renewed connections, and even fun!
Skill-Building in Organizations
For leaders and organizations, the same rules apply.
A Slack channel or mentorship program won’t magically improve collaboration or engagement.
Instead, focus on teaching employees the skills to:
Connect across teams.
Build relationships with leaders.
Communicate effectively to foster innovation and trust.
When employees know how to form genuine connections, these skills become part of the culture, driving collaboration and engagement without the need for excessive oversight.
Your Challenge This Week
If you’re an individual:
Don’t get stuck perfecting your LinkedIn profile or organizing your contact list.
Focus on talking to people.
If you’re in a leadership role:
Don’t rely on tools like Slack channels or team meetings alone.
Teach your teams how to build relationships and collaborate.
Skills require practice, but they’re worth it.
Over time, they’ll transform your networking and your results.
Want More Help?
Need a deeper dive into networking skills?
Take my free class: 5 Steps To Grow Your Professional Network
Reach out to me directly to discuss your challenges and get tailored advice.
I’ll be on vacation next week (no newsletter or podcast), but you’ve got plenty to work on.
Spend time developing your skills, and when I’m back, I’d love to hear how it’s going.
Until then, remember: always be connecting.
Have a great week!
Before You Go…
I came across this great episode of HR Leaders podcast highlighting Josh Levine. He talks about why return to office efforts are failing and how leaders can build the rituals of connection and professional relationships into the workplace.