TIN #062 - Strategic Networking: Who To Connect With On Your Career Journey
Plus, Minus, Equals: The Networking Strategy for Career Growth
Hey!
Greg here.
In this issue, I’m answering the question many of our newsletter readers have asked:
Who should be in my network?
Unfortunately, the answer isn't one-size-fits-all.
It depends on your current situation and goals.
Let's break it down.
This issue takes about 3 minutes to read.
But Before We Get Started…
Each week, I post a new podcast with tips you’ll find in the weekly newsletter and bonus stories, wisdom, and motivation. The Introverted Networker podcast is like the weekly newsletter but with additional narration and thoughts from me. Be sure to listen to this week’s podcast and check out the previous episodes of the podcast as well.
The video version of the podcast is available on my YouTube channel.
Active Job Search
If you're actively seeking a new job, your primary targets should be the recruiter for the job or even better, the hiring manager.
Here's how you can approach this:
Recruiters: When reaching out to recruiters, it's crucial to be strategic.
Don't start by sending your resume immediately.
Instead, ask if they are involved in the hiring process for the position you're interested in.
This approach makes it easier for them to respond and initiate a conversation with you.
Ed Han, a recruiter who also shares a lot of wisdom on LinkedIn shared this approach in TIN #043 - From Invisible to Irresistible: How to Grab A Recruiter's Attention
Hiring Managers: If you can identify the hiring manager for a position you're eyeing, that's even better.
These are the individuals making the ultimate hiring decisions.
You can follow a similar approach by expressing your interest in the company and the specific role, and then ask if they are the hiring manager or if they could point you in the right direction.
Exploring Opportunities
Maybe you're not in a rush but want to explore new job prospects.
In this case, your focus should be on people currently working at your target companies. I talked about this back in TIN #006 - Don't Give People Your Resume (Do This Instead)
LinkedIn is a goldmine for finding these individuals.
Here's a more detailed approach:
Identifying Targets: Start by identifying the companies you're interested in.
Once you have your target list, head over to LinkedIn.
Search for these companies, and then filter the results by employees.
Look for those who are not only associated with your target company but are also active on the platform.
Engage with their posts by leaving thoughtful comments or reactions.
This helps you establish a connection and opens the door to future interactions.
Connecting with Purpose: When sending connection requests, make sure to include a personalized message.
Express your genuine interest in their work or the company.
Let them know you'd love to learn more about their experiences and insights.
This personal touch goes a long way in building authentic connections.
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Ongoing Networking
Networking should be a continuous habit, a part of your identity. Think about three types of people you always want to add to your network: “+,” “-,” and “=.”
“+” Pluses: These are individuals who have achieved what you aspire to.
They could be leaders or mentors who can guide you on your journey.
Connecting with them might seem challenging, but it's worth the effort.
To make a meaningful connection, do your research and find common ground. Share your genuine admiration for their achievements, and express your eagerness to learn from their experiences.
“-” Minuses: These are people just starting out or in the early stages of their careers.
You can mentor and guide them, creating a mutually beneficial relationship.
When reaching out to those less experienced, emphasize your willingness to share your knowledge and offer support.
Be open to their questions and provide guidance based on your own journey.
“=” Equals: These are your peers, those facing similar challenges and goals.
Connecting with them can lead to knowledge sharing and support.
Your interactions with equals should be more about collaboration.
Share your experiences, discuss common challenges, and brainstorm solutions together.
These relationships often lead to valuable insights and opportunities for growth.
I talked about this a few months ago in a LinkedIn post (Not following me? I post my networking tips everyday!)
Remember, networking isn't about reaching the CEO of every company in one email.
It's about building meaningful connections with a diverse range of individuals who can help you and whom you can help in return.
So, get out there, meet some fascinating folks, and focus on those pluses, minuses, and equals.
Keep giving to your network, and watch your relationships grow and opportunities expand.
Until next time, happy networking!