TIN #049 - The Networking Dilemma: How Many Connections Do You Really Need?
The Answer Might Surprise You
Welcome to the Introverted Networker!
I'm Greg, the Introverted Networker, and this week, I was in sunny Orlando, Florida.
My family and I were there for a volleyball tournament for my daughter, and we turned it into a little vacation.
In this issue, I want to chat with you about a question I often hear: "How big should your network be?"
It's a common concern, especially for us introverts.
We worry about meeting so many people and making all those connections.
It can feel overwhelming, can't it?
This issue takes about 3 minutes to read.
The Numbers Game
People who try to make a lot of connections suggest using spreadsheets and trackers to keep everyone straight.
Others want to grow relationships naturally and turning it into a system feels artificial and drains their energy. They prefer to connect one at a time and keep their network small.
Here's the thing: the answer to the question isn't a straightforward one…
It depends.
I know, not the most satisfying response, but let me explain.
If you're looking for a job and using networking as a tool, here's the truth: you only need one connection to find a new job.
Yes, just one!
Sounds simple, right? But hold on a sec.
In reality, you'll probably need to meet more people because you never know which one will be the key to unlocking that dream job.
So, meeting extra folks is a good idea.
Now, if you're networking for other reasons, like finding talent for your team or seeking expert advice or information, the number of people you need to connect with will vary.
It all depends on what you're trying to achieve.
So, forget about finding a magic number.
Instead, focus on getting comfortable with the process itself—the act of connecting with people.
It's not about reaching a specific goal; it's about developing a habit of networking that you can sustain over time.
Trust The Process
Imagine this: every day, every week, or every month, you take a step towards connecting with someone new.
That's what matters. It's not about chasing numbers.
Sure, you could set a goal to make 20 online connections this week, but if all you do is send out connection requests on LinkedIn and get accepted, are you really building a network?
Building genuine connections means having real conversations, getting to know people, understanding what they're looking for, and discovering how you can help each other. It's about finding out who they know and who they can introduce you to.
That's where the magic happens.
So, let's say you make those 20 connections online. Great job! But don't stop there.
Take it a step further.
Aim to have five in-person conversations.
Even those five conversations might not get you exactly what you're looking for.
You might find yourself at the end of the week, looking at your spreadsheet (or maybe you're not a spreadsheet person, and that's cool too), and realizing that you still don't feel any closer to your goals.
It happens, and it can be exhausting. You might even start thinking that networking doesn't work.
But here's the thing: you can't predict when your network will come through for you.
Opportunities can suddenly pop up out of nowhere when you least expect it. All you can do is keep going, stay consistent, and network at a pace that works for you.
That's the key: finding what you can sustain.
I often receive questions from readers who say they run out of energy when networking but feel they have to keep pushing. My advice?
Find a rhythm that works for you. Start with connecting with one new person a week. Take your time, have a good conversation, and then give yourself a breather.
I shared an approach to building a networking habit back in TIN #007 - How To Create A Networking Habit
Once you feel ready, gradually increase the number of people you connect with. If you're up for the challenge and want to go faster, go ahead. But always listen to yourself and gauge what you can realistically handle.
Remember, it's about consistency, not reaching a specific number.
Maintaining Connections
Now, let's talk about how often you need to have conversations with the people you're networking with.
How frequently should you touch base?
Again, it depends.
You don't have to talk to your professional connections every week, unless you're actively collaborating or sharing opportunities and contacts. The right cadence depends on your specific circumstances.
For me, there are people I want to stay in touch with, but I don't talk to them every week. Every two or three months, I'll reach out to them electronically. I'll check my LinkedIn messages and emails, and if it's been a while since we chatted, I'll drop them a line. It's a simple way to keep the connection alive without overcomplicating things.
Your connections have lives. They have things going on, too. Keeping in touch is something you need to do every once in awhile.
How you keep track of when to check in with them is up to you. There’s no one way to do it, but really try to be mindful about it and make sure you check in with them every now and then.
Summary
To sum it all up, when it comes to networking, don't fixate on numbers or goals.
Instead, focus on finding a sustainable pace that works for you.
Start small, with one person, and see how it feels. Gradually build it up and listen to yourself along the way.
Take breaks when you need to recharge, and then jump back in.
Remember, networking is a journey, and it's your journey.
Embrace it, enjoy it, and keep going.
I'll be here, cheering you on every step of the way.